In fertility care, the patient experience begins long before an appointment starts. The materials, acoustics, lighting, and atmosphere all shape how people feel the moment they walk through the door. In environments where patients are often navigating emotional experiences, the built environment becomes part of the care experience itself. That philosophy helped shape the New Direction Fertility Center in Las Vegas, delivered by Falkbuilt Phoenix by Meso.
Designed to feel calm, uplifting, and highly intentional, the project combines digitally coordinated interior construction with sophisticated lighting, embedded graphics, acoustic privacy, and refined material selections to create a healthcare environment built around both patient comfort and operational performance.
For Dr. Mark Amols, Founder and Medical Director of New Direction Fertility Centers, the environment was never considered secondary to the care itself. “The atmosphere we create must be restful, pleasant, clean and modern. Aesthetics are subliminal, and the way a space is designed says something to patients. I want ours to make them feel comfortable and taken care of at a time when many are anxious.”
Creating a comfortable fertility clinic experience
From the beginning, the project team set out to create a fertility clinic that felt welcoming, refined, and distinctly different from a conventional healthcare environment.
A calming palette of creamy white accented with bright mandarin orange and turquoise brings warmth and energy into the space, while sophisticated lighting and woodgrain millwork add texture and depth throughout the clinic. Integrated graphics and digitally coordinated wall solutions create a cohesive visual experience that feels polished, modern, and intentionally designed around patient comfort.
Acoustic privacy was also a major priority. McNally solid walls with acoustic performance exceeding current standards help create quieter treatment and consultation spaces that support both patient comfort and speech privacy during sensitive conversations between patients, physicians, and staff.
Rather than approaching architecture, acoustics, infrastructure, and interior construction as separate elements, the project was delivered as one fully coordinated healthcare environment.
Moving beyond conventional construction
Before working with Falkbuilt Phoenix by Meso, Dr. Amols had completed other clinic projects using conventional construction methods. Those experiences introduced challenges surrounding timing, coordination, customization, durability, and jobsite cleanliness.
Prior to construction beginning, the New Direction Fertility team visited Falkbuilt’s Calgary headquarters and manufacturing facility to tour the factory, review materials firsthand, and better understand the Digital Component Construction process. Seeing the digitally coordinated components being manufactured reinforced the level of precision, cleanliness, and quality control the team could expect throughout the project.
For a fertility clinic centered around advanced air quality and contamination control, clean construction quickly became one of the project’s most important requirements. New Direction clinics utilize a sophisticated air filtration system designed to reduce pathogens and airborne contaminants at an exceptionally high level, making dust and disruption during construction a critical concern.
Falkbuilt’s Digital Component Construction approach supported that goal through precision-manufactured interior components designed for fast, clean installation with significantly reduced dust compared to conventional construction methods. Using Echo technology integrated with Revit, the project team digitally coordinated walls, lighting, millwork, graphics, and infrastructure before installation began, helping improve accuracy, reduce onsite conflicts, and streamline the construction process.
“One interesting part I did not expect was the accuracy of the rendering,” said Dr. Amols. “We tweaked what we wanted to refine, and it came out exactly as requested.”
The result was a highly detailed healthcare interior delivered with a level of precision and predictability that stood apart from previous construction experiences. Click to watch the fly-through video here.
Precision, coordination, and clean installation
For Falkbuilt Phoenix by Meso, the project represented an opportunity to push both design execution and digitally coordinated healthcare construction to a higher level.
Embedded graphics, integrated lighting details, architectural features, woodgrain millwork, and highly coordinated wall solutions came together to create a healthcare space that feels distinctly different from the conventional clinic environment.
According to Chad Smed of Falkbuilt Phoenix by Meso, the final result exceeded expectations. “It is one of the most impressive installations we have ever done. The walls, doors, millwork…heavy on imagery with embedded graphics, LED lighting, and custom pieces check every box. Together it makes a bold aesthetic statement.”
Once designs were finalized, components were manufactured in Calgary and flatpack shipped to the jobsite in Las Vegas within four weeks. Because the project was digitally coordinated before arriving onsite, installation moved efficiently while maintaining the clean environment required for a sensitive healthcare setting.
The project also demonstrates how digitally coordinated interior construction can support long-term flexibility for healthcare providers. Coordinated infrastructure and adaptable interior components help clinics evolve over time without the extensive demolition, dust, and disruption often associated with conventional renovation cycles.
Built for precision, flexibility, and long-term performance
For New Direction Fertility, the finished clinic reflects more than aesthetics alone. It reinforces the organization’s broader philosophy around patient care, operational excellence, and creating environments that support comfort during emotionally significant moments.
“I cannot talk about Meso and Falkbuilt in the same breath as conventional construction — the timing, precision, and overall quality were simply superior. The entire process felt cleaner, more coordinated, and far more refined than anything we had experienced before. Our space is gorgeous, it reflects the level of care we provide, and it has become a real source of pride for our team,” said Dr. Mark Amols, Medical Director, New Direction Fertility Centers.
As healthcare environments continue evolving toward cleaner construction methods, greater adaptability, and more patient-centered design, projects like New Direction Fertility demonstrate how digitally coordinated interior construction can support all three simultaneously.
For architects, designers, general contractors, and healthcare facility owners, the project offers a compelling example of what becomes possible when healthcare interior construction is approached as a fully coordinated environment built for long-term performance.
For New Direction Fertility, the new Las Vegas clinic represents more than a completed healthcare project. It is a space intentionally designed to support patients during important life moments while giving staff an environment that reflects the quality, care, and experience they provide every day.