Last updated December 13, 2020
This Cookie Policy explains how Falkbuilt Ltd. (“Company,” “We,” “Us,” and “Our”) uses
cookies and similar technologies to recognize You when You visit Our Websites at
https://falkbuilt.com (Websites). It explains what these technologies are and why We use them,
as well as Your rights to control Our use of them.
In some cases, We may use cookies to collect personal information or information that becomes
personal information if We combine it with other information.
What are cookies?
Cookies are small data files that are placed on Your computer or mobile device when You visit a
website. Website owners widely use cookies to make their websites work or work more
efficiently and provide reporting information.
Cookies set by the website owner (in this case, Falkbuilt Ltd.) are called ”first-party cookies.”
Cookies set by parties other than the website owner are called ”third-party cookies.” Third-party
cookies enable third party features or functionality to be provided on or through the website (e.g.
advertising, interactive content, and analytics). The parties that set these third-party cookies can
recognize Your computer both when it visits the website in question and when it visits certain
other websites.
Why do We use cookies?
We use first and third-party cookies for several reasons. Some cookies are required for
technical reasons for Our Websites to operate, and We refer to these as ”essential” cookies.
Other cookies also enable Us to track and target Our users’ interests to enhance the experience
on Our Online Properties. Third-parties serve cookies through Our Websites for advertising,
analytics and other purposes. This is described in more detail below.
The specific types of first and third-party cookies served through Our Websites and the
purposes they perform are described below (please note that the specific cookies served may
vary depending on the specific Online Properties You visit):
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
You can exercise Your cookie rights by setting Your preferences in the Cookie Consent
Manager. The Cookie Consent Manager allows You to select which categories of cookies You
accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide
You with services.
The Cookie Consent Manager can be found in the notification banner and on Our website.
If You choose to reject cookies, You may still use Our website though Your access to some
functionality and areas of Our website may be restricted. You may also set or amend Your web
browser controls to accept or refuse cookies. As the way You can refuse cookies through Your
web browser controls varies from browser-to-browser, You should visit Your browser's help
menu for more information.
Additionally, most advertising networks offer You a way to opt-out of targeted advertising. If You
would like to find out more information, please visit http://www.aboutads.info/choices/.
The specific types of first and third-party cookies served through Our Websites and the
purposes they perform are described below (please note that the specific cookies served may
vary depending on the specific Online Properties You visit):
Essential cookies:
These cookies are necessary to provide You with services available through Our Websites and
use some of its features, such as access to secure areas.
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP
address and apply security settings on a per-client basis. This is an
HTTP type cookie that expires after 1 year.
Provider: .ipstack.com
Service: CloudFlare
Service Privacy Policy: https://www.cloudflare.com/privacypolicy/
Country: United States
Type: server_cookie
Country: 30 days
Name: __cfduid
Purpose: Used by Cloudflare to identify individual clients behind a shared IP
address and apply security settings on a per-client basis. This is an
HTTP type cookie that expires after 1 year.
Provider: datocms-assets.com
Service: CloudFlare
Service Privacy Policy: https://www.cloudflare.com/privacypolicy/
Country: United States
Type: server_cookie
Expires in: 30 days
Functionality cookies:
These cookies are used to enhance the performance and functionality of Our Websites but are
non-essential to their use. However, without these cookies, certain functionality (like videos)
may become unavailable.
Name: GPS
Purpose: A session cookie that registers a unique ID on mobile devices to enable
tracking based on geographical GPS location. Expires after 30 minutes.
Provider: .youtube.com
Service: Youtube
Service Privacy Policy: https://policies.google.com/privacy
Country: United States
Type: http_cookie
Expires in: 30 minutes
Analytics cookies:
These cookies collect information that is used either in aggregate form to help Us understand
how Our Websites are being used or how effective Our marketing campaigns are, or to aid Us in
customizing Our Websites for You.
Name: _gat#
Purpose: Enables Google Analytics to regulate the rate of requesting. It is an
HTTP cookie type that lasts for a session.
Provider: .falkbuilt.com
Service: Google Analytics
Service Privacy Policy: https://policies.google.com/privacy
Country: United States
Type: http_cookie
Expires in: 1 minute
Name: _gid
Purpose: Creates a unique ID used to track statistical data on website usage by
visitors. It is an HTTP cookie type and expires after a browsing session.
Provider: .falkbuilt.com
Service: Google Analytics
Service Privacy Policy: https://policies.google.com/privacy
Country: United States
Type: http_cookie
Expires in: 1 day
Name: _ga
Purpose: It records a particular ID used to track data about website
usage by the user. It is an HTTP cookie that expires after 2 years.
Provider: .falkbuilt.com
Service: Google Analytics
Service Privacy Policy: https://policies.google.com/privacy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days
Name: _hjid
Purpose: Hotjar cookie that is set when the customer first lands on a page with
the Hotjar script. It is used to persist the Hotjar User ID, unique to that
site on the browser. This ensures that behaviour in subsequent visits to
the same site will be attributed to the same user ID.
Provider: .falkbuilt.com
Service: Hotjar
Service Privacy Policy: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
Country: United States
Type: http_cookie
Expires in: 11 months 30 days
Name: _hjAbsoluteSessionInProgress
Purpose: This cookie is used to detect the first pageview session of
a user. This is a True/False flag set by the cookie. It does not contain
any identifiable information.
Provider: .falkbuilt.com
Service: Hotjar
Service Privacy Policy:
https://www.hotjar.com/legal/compliance/opt-out
Country: United States
Type: http_cookie
Expires in: 30 minutes
Name: _hjIncludedInPageviewSample
Purpose: This cookie is set to let Hotjar know whether that visitor is
included in the data sampling defined by your site's pageview limit.
Provider: falkbuilt.com
Service: Hotjar
Service Privacy Policy: https://help.hotjar.com/hc/en-
us/articles/115011789248-Hotjar-Cookies
Country: United States
Type: http_cookie
Expires in: 2 minutes
Other cookies from Hotjar may also be used on our site. Please see Hotjar’s Cookie Information
for further details:
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information
If you do not wish to be tracked by Hotjar, please see their Do Not Track Page:
https://www.hotjar.com/privacy/do-not-track/
Advertising cookies:
These cookies are used to make advertising messages more relevant to You. They perform
functions like:
● preventing the same ad from continuously reappearing
● ensuring that ads are correctly displayed for advertisers
● selecting advertisements that are based on Your interests
Name: YSC
Purpose: YouTube is a Google-owned platform for hosting and sharing videos.
YouTube collects user data through videos embedded in websites,
aggregated with profile data from other Google services to display
targeted advertising to web visitors across a broad range of their own
and other websites. Google also uses this cookie in combination with
SID to verify Google user account and most recent login time.
Provider: .youtube.com
Service: YouTube
Service Privacy Policy: https://www.youtube.com/static?template=privacy_guidelines&gl=GB
Country: United States
Type: http_cookie
Expires in: session
Name: IDE
Purpose: Used to measure the conversion rate of ads presented to the user,
expires in 1.5 years.
Provider: .doubleclick.net
Service: DoubleClick
Service Privacy Policy: https://policies.google.com/privacy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days
Name: _gcl_au
Purpose: Used by Google AdSense for experimenting with advertisement
efficiency across websites using their services.
Provider: .falkbuilt.com
Service: AdSense
Service Privacy Policy: https://policies.google.com/technologies/ads?hl=en
Country: United States
Type: http_cookie
Expires in: 2 months 29 days
Name: VISITOR_INFO1_LIVE
Purpose: YouTube is a Google-owned platform for hosting and sharing videos.
YouTube collects user data through videos embedded in websites,
aggregated with profile data from other Google services to display
targeted advertising to web visitors across a broad range of their own
and other websites. Google also uses this cookie in combination with
SID to verify Google user account and most recent login time.
Provider: .youtube.com
Service: YouTube
Service Privacy Policy: https://www.youtube.com/static?template=privacy_guidelines&gl=GB
Country: United States
Type: http_cookie
Expires in: 5 months 27 days
Unclassified cookies:
These are cookies that have not yet been categorized. We are in the process of classifying
these cookies with the help of their providers.
Name: _hjFirstSeen
Purpose: __________
Provider: . falkbuilt.com
Service: hotjar
Service Privacy Policy: https://help.hotjar.com/hc/en-
us/articles/115011789248-Hotjar-Cookies
Country: United States
Type: http_cookie
Expires in: 30 minutes
What about other tracking technologies, like web
beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other,
similar technologies from time to time, like web beacons (sometimes called ”tracking pixels” or
”clear GIFs”). These are tiny graphics files that contain a unique identifier that enable Us to
recognize when someone has visited Our Websites or opened an e-mail including them. This
allows Us to, for example:
● monitor the traffic patterns of users from one page within a website to another
● deliver or communicate with cookies
● understand whether You have come to the website from an online advertisement
displayed on a third-party website
● improve site performance
● measure the success of email marketing campaigns.
In many instances, these technologies rely on cookies to function correctly, and so declining
cookies will impair their functioning.
Do We use Flash cookies or Local Shared Objects?
Websites may also use so-called ”Flash Cookies” (also known as Local Shared Objects or
”LSOs”) to, among other things, collect and store information about Your use of Our services,
fraud prevention and other site operations.
If You do not want Flash Cookies stored on Your computer, You can adjust the settings of Your
Flash player to block Flash Cookies storage using the tools contained in the
Website Storage Settings Panel.
You can also control Flash Cookies by going to the Global Storage Settings Panel and following
the instructions, which may include instructions that explain how to:
● delete existing Flash Cookies (referred to as ”information” on the Macromedia site)
● prevent Flash LSOs from being placed on Your computer without Your being asked
● block Flash Cookies (for Flash Player 8 and later) that are not being delivered by the
operator of the page You are on at the time.
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may
reduce or impede the functionality of some Flash applications, including, potentially, Flash
applications used in connection with Our services or online content.
Do We serve targeted advertising?
Third-parties may serve cookies on Your computer or mobile device to serve advertising
through Our Websites. These companies may use information about Your visits to this and
other websites to provide relevant advertisements about goods and services in which You may
be interested. They may also employ technology that is used to measure the effectiveness of
advertisements. They may use cookies or web beacons to collect information about Your visits
to this and other sites to provide relevant advertisements about goods and services of potential
interest to You. The information collected through this process does not enable them or Us to
identify Your name, contact details or other details that directly identify You unless You choose
to provide these.
How often will We update this Cookie Policy?
We may update this Cookie Policy from time to time to reflect, for example, changes to the
cookies We use or for other operational, legal or regulatory reasons. Therefore, please visit this
Cookie Policy regularly to stay informed about Our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If You have any questions about Our use of cookies or other technologies, please email Us at
privacy@falkbuilt.com.
or by post to:
Falkbuilt Ltd.
4100-106 Ave. SE
Calgary, Alberta
T2C 5B6
Canada
Phone:__________